Pakistan's truckers have been known to spend more money on tricking out their rides than on building their homes, but the gaudy vehicles, which are now an icon of the country's highways, have at least one basis in business logic.
Pakistan's Dazzling 'Jingle Trucks'

13
A welder in Rawalpindi works next to a completed decoration that will be mounted on the panel of a jingle truck.

14
A truck painter adds the finishing touches to the bodywork of a truck in Rawalpindi. The trucks of Pakistan may be known for color, but they remain hard-working vehicles.

15
No matter how pretty the vehicle, Pakistan's jingle trucks are regularly pushed to their limits...

16
... and beyond.