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Muslim Beauty Blogger Featured in CoverGirl Ad Campaign Wearing Hijab

Nura Afia
Nura Afia

A prominent U.S. cosmetics brand, CoverGirl, is featuring a woman wearing a hijab in its advertisements for the first time in the makeup line’s history.

Nura Afia, a Muslim beauty blogger, is featured in the television and online advertisement campaign wearing the traditional Muslim head covering.

The 23-year-old Afia is the first person to pose in a hijab for a major beauty campaign in the West.

The beauty brand named Afia last week as a representative for a new line of makeup that it is selling.

Afia has more than 300,000 Instagram followers and 215,000 subscribers for her YouTube channel, where she gives beauty and makeup tips.

She said in a statement on November 7 that she never thought she would see a Muslim woman represented so prominently after "growing up and being insecure about wearing the hijab."

Afia was born in Denver, Colorado. Her father is of Moroccan descent and her mother is of Lebanese descent.

Based on reporting by AP and Daily Mail