Pakistan's truckers have been known to spend more money on tricking out their rides than on building their homes, but the gaudy vehicles, which are now an icon of the country's highways, have at least one basis in business logic.
Pakistan's Dazzling 'Jingle Trucks'

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A truck painter buffs the bodywork of a truck in Noor's workshop. According to The New York Times, the price of fully decorating a truck can easily reach $25,000.

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The finishing touches being daubed onto a jingle truck in Rawalpindi. Finely detailed trucks like this can take weeks to complete.

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The voltage gauge of a truck in Faisalabad

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A metal worker hammers texture into a horse decoration destined for a truck in Rawalpindi.