Pakistan's truckers have been known to spend more money on tricking out their rides than on building their homes, but the gaudy vehicles, which are now an icon of the country's highways, have at least one basis in business logic.
Pakistan's Dazzling 'Jingle Trucks'
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Peacocks and flowers, as well as religious and sporting heroes, are popular subjects for the truck panels. In early 2017, Canadian Prime Minister Justin Trudeau was reportedly given the ultimate accolade after he was painted onto a jingle truck.
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A driver in Faisalabad shows off the luridly decorated cab of his truck. As well as being a means to show off a driver's "personality," truck decorations have one basis in business logic.
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According to a recent article on jingle trucks, "a well-decorated truck gives the customers the impression that it is well taken care of and will, therefore, be a dependable way to transport goods."
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Aerodynamics take a backseat to aesthetics on Pakistan's highways.